The Importance of Staging a Vacant Property
On Thursday, our staging project was in Chicago, IL. To describe the property, it was an up-to-date, move-in condition townhome on Damen Ave. The property has been on the market for about 5 weeks.
The homeowners have moved out and the property is vacant. As you may have or have not heard me say before, a vacant home has no soul and a buyer needs to emotionally “fall in love” in order to want to purchase a home. Without any furnishings, a vacant home cannot show the buyers the necessary visual that allows themselves to imagine living there. The reason I chose to write about this particular staging project, is because of the unique layout and the difficulty buyers have had because it was empty of furniture, etc. You see, as gorgeous as this townhome is, there is no designated area for an eat-in-kitchen, and there is no other dining room. The service area of the kitchen and the beautifiul counter which provided an eating area, are connected to a small sitting room, as you enter into the unit. So extreme strategic planning of just the “right” pieces and the placement of the furniture are key elements in the sale of this property.
Identifying space and showing as much of a purpose to any room is very important, but even more so in a space just decribed. Attached, are some photos that will display “effective staging” that allows all potential buyers to visualize themselves living there.
Ask yourself these questions, when you examine your For Sale property.
Does the space cleary show what the room is used for?
Is the room welcoming, neutral, and inviting, to a wide variety of people?
Is the furniture placed in a position that “highlights” the best selling features of the home?
Does the room show as much space as possible?
Keep in mind that each room has to tell a story about what the buyers life will be like living there. Will the buyers know that you’ve enjoyed a “lifetime” of memories in the home, and they will too?
Make your home (product) stand out into today’s market. Increase the value of your home by hiring an ASP Stager. You’ll sell you home faster and for more money, whether you are living in your home, or whether it is vacant. Happy House Selling!
